We help produce winners.

We’re not going to give you B.S. on this page. We think different and we utilize some of the best marketing planning models you’ll ever find. We understand that you are searching for an organization that can deliver results. Now you found it.

Our clients achieve sales success along with industry prestige. When you’re talking about nutrition industry brands, you’ll be hard pressed to find another organization delivering these type of results.

Some recent winning results:
● 2013 − NBJ Innovation Award – Diana Plant Sciences
● 2013 − Best Botanical Ingredient − KSM-66® – Editor’s Choice
● 2011 − Best New Ingredient, NutrAward Finalist − Meriva® from Indena
● 2010 − Best New Product, European Outsourcing Awards − Meriva® from Indena
● 2010 − Best New Finished Product, NutrAward Winner − VitaPQQ™ from Quality of Life Labs

More winning examples:

Brand
FloraGLO® Lutein
Client:
Kemin Health, Alliance Principle Ingredients (Canada)
What is it:
FloraGLO® Lutein is an ingredient brand of Lutein. Lutein is widely utilized in supplements and foods for its eye health benefits.
Services Provided:
Marketing planning, integrated communications, ingredient brand program implementation, co-branded partnership management
Results:
#1 ingredient brand of lutein worldwide; over 400 companies have signed trademark agreements in over 15 countries; globally recognized in the nutrition industry as one of the most significant case studies for effective ingredient branding

Brand
Ester-C®
Client:
Zila Nutraceuticals
What is it:
Ester-C® is a unique form of vitamin C that is more readily absorbed and less acidic than regular vitamin C.
Services Provided:
International business development, marketing program creation and implementation, web site development
Results:
A leading vitamin C brand; increased international sales by 43 percent; implemented mass television and newspaper advertising campaign in the United Kingdom.

Brand
VitaPQQ
Client:
Quality of Life Labs
What is it:
VitaPQQ is a finished supplement containing PQQ, a recently discovered nutrient that works to preserve the function of mitochondria, the body’s energy-producing power plants.
Services Provided:
Name development, brand positioning, public relations, sales presentation, advertising
Results:
2010 NutrAward Winner, Best New Finished Product

Brand
Meriva®
Client:
Indena
What is it:
Meriva® Bioavailable Curcumin is a proprietary form of curcumin providing enhanced bioavailability and effectiveness. Clinical studies have shown Meriva® to provide positive results for joint health.
Services Provided:
Name development, integrated communications, digital media, public relations, advertising
Results:
Meriva® represents a breakthrough for curcumin ingredients and offers clinically-supported health benefits. Indena was honored with a 2010 European Outsourcing Award for Meriva as “Best New Product” and it was a finalist for the 2011 NutrAward, Best New Ingredient.

Brand
Regenasure
Client:
Cargill
What is it:
Regenasure® Glucosamine is a vegetable-derived form of glucosamine that may provide benefits for joint health and mobility.
Services Provided:
Logo creation, brand positioning, sales brochure development, brand use guidelines, database, advertising
Results:
Regenasure® is the leading brand of glucosamine from a vegetable source. Regenasure® has been incorporated into a number of leading food and beverage brands including Minute Maid Active orange juice manufactured by The Coca-Cola Company.

Brand
MEG-3®
Client:
Ocean Nutrition Canada
What is it:
MEG-3® is an form of omega-3 from fish oil. Omega-3 supplements are the third best-selling supplement category in the United States. Omega-3 supplements provide heart health and cognitive function benefits.
Services Provided:
Strategic marketing and brand development planning
Results:
A leading omega-3 ingredient brand; Since the brand’s introduction in 2003, over 100 billion servings of MEG-3® have been consumed globally; 21 million servings of MEG-3® are consumed daily

Brand
Pasteuria Bioscience
Client:
Pasteuria Bioscience
What is it:
Pasteuria Bioscience developed a proprietary technology based on Pasteuria, a naturally-occurring microbe found in soil known to be effective for controlling harmful nematodes. Products derived from Pasteuria offer farmers a safe, sustainable and effective way for controlling nematodes that damage crops.
Services Provided:
Name development, integrated communications, digital media, public relations, advertising
Results:
Pasteuria Bioscience has entered into two separate agreements with Syngenta, one of the world’s largest agribusiness companies, to develop products based on its technology platform.

Brand
Ride for Hope
Client:
Ride for Hope Charity Bike Ride
What is it:
The Ride for Hope Charity Bike Ride was developed to raise awareness and funds for Canuck Place Children’s Hospice, a health care facility that provides specialized care for children suffering from life-threatening illness. The bike ride starts in Surrey and ends in Hope, British Columbia.
Services Provided:
Logo development, integrated communications, web site development, public relations, advertising
Results:
The first ride was held in 2007 and the fifth ride was recently completed.  The ride started out as a small group of individuals wanting to do something good and has now grown to a major
fund raising effort.

Brand
Chirositol
Client:
Cyvex Nutrition
What is it:
Chirositol is a natural ingredient containing >95% D-Chiro-Inositol from carob pods. D-Chiro-Inositol is found in nature and its chemical structure is similar to glucose. D-Chiro-Inositol is an important secondary messenger directing the action of insulin inside the cell.
Services Provided:
Brand repositioning, marketing plan, sales presentation, sell sheet, web site development
Results:
Sales have increased almost 5 times since the brand was repositioned.

Brand
SolidDrive
Client:
Induction Dynamics
What is it:
SolidDrive is a revolutionary audio product using technology to transform walls, ceilings, windows, tables and nearly any solid surface into a speaker.
Services Provided:
Name development, logo creation, packaging, integrated communications, sales collateral, public relations, advertising, direct mail
Results:
Brand achieving success with custom installers for sound systems in high-end condominium complexes.

If you think we’re a fit and you want results like this, too, send Steve Hanson an e-mail at steve@gripideas.com or call at 602.430.7246.